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Janet Jessen

CMO to CIO Technical Article

Janet Jessen's article "CMO to CIO: I want to friend you" is featured in Sales & Marketing Management's November/December issue.

Misunderstood Marketing

An article written by Janet Jessen for Sales and Marketing Management's June 2012 issue that talks about the importance of Marketing and all the items that goes into a marketing department. It's not just brochures. 

The "One Thing" Management Approach

Janet Jessen writes an article on becoming a more effective manager one task at a time.